At SCA, the traditional rules of further education simply don’t apply.
When Marc Lewis persuaded the advertising industry to back him in reinventing John Gillard’s much missed School of Communication Arts in 2010, he was driven by a burning desire to offer something better than the traditional university model.
Because, while universities are ideal for developing certain disciplines, they are far from the best places for those pursuing a vocation – i.e. the next generation of copywriters, art directors and creative technologists that the industry desperately needs to keep it fresh, vibrant and relevant. Introducing the School of Communication Arts 2.0.